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April 20.2026
3 Minutes Read

Transform Your Dealership: Embrace Training and Innovation in the Auto Industry

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Rethinking Training for Automotive Dealerships

In an era where the automotive industry is witnessing significant transitions, the importance of creating a workplace culture that fosters growth and satisfaction among employees has never been more crucial. With applications opening for the 2026 Automotive News Best Dealerships to Work For program, dealerships are encouraged to not only pursue recognition but to engage in an introspective journey regarding employee experience and satisfaction.

In 'April 17, 2026 | Stellantis' Brampton plant pitch rejected; RockEd CEO Matthias Stoever', the discussion dives into the evolving dynamics in the auto industry, exploring key insights that sparked deeper analysis on our end.

The Impact of New AI Partnerships

As Stellantis embarks on a new 5-year partnership with Microsoft, focused on AI development, the automotive landscape is shifting significantly. This partnership aims to implement over 100 AI projects that streamline operations and enhance customer relations. With an AI-powered cyber defense center in development, Stellantis is prioritizing data security while evolving customer care paradigms. For dealerships, the lesson here is clear: leveraging technology is not an option; it’s a necessity.

Unpacking Canada's EV Boom

Canada has experienced a surge in electric vehicle (EV) sales, seeing a remarkable 47% increase due to reinstated government incentives. The federal incentives of up to $5,000 for EV purchases have proven that financial support can create immediate positive impacts on market trends. As dealerships adjust to these changes, understanding customer incentives becomes a critical aspect of sales strategies.

Rejection of Stellantis’ Bmpton Plant Proposal: A Missed Opportunity?

Stellantis faced a setback when their proposal to assemble Chinese Leap Motor EVs at the Bmpton plant was rejected due to unfavorable job ratios and economic feasibility. Originally, this plan aimed to employ a fraction of the previous workforce, leading to dissatisfaction among labor unions. The take-home message for automotive leaders here is simple: any restructuring or proposals need to prioritize robust employment opportunities, not just operational metrics.

Service Advisors: The Unsung Heroes of Dealerships

According to Matias Stove, founder and CEO of RockEd, service advisors play a pivotal role that often goes underappreciated. With high turnover in the position, the need for effective training cannot be overstated. Service advisors are not just salespeople; they are crucial in building relationships with customers, understanding their needs, and, ultimately, impacting dealership profitability.

Transforming Training to Ensure Engagement

Many dealerships struggle to implement effective training programs due to workload stress. Matias Stove identifies a fundamental issue: training often lacks perceived value until it leads to tangible results. As dealerships look to improve their service departments, implementing training that integrates performance feedback and incremental learning could yield significant benefits.

The Future of Automotive Training and Performance

Stove believes that the future of training lies in understanding employee performance right from the onset. By showing service advisors their performance metrics in real-time, dealerships can drive improvement and engagement. The opportunity lies in providing them with insightful tools that do not demand excessive time away from their roles, thereby fostering both growth and business performance.

A Call to Action for Dealership Leaders

For automotive dealers, the upcoming deadlines for various industry recognitions and the push for better training methods represent a critical juncture. Engage with your team, evaluate your training methods, and consider applying for recognition in the Best Dealerships to Work For program. Not only can it enhance workplace morale, but it can also elevate your dealership's overall performance and reputation.

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07.19.2026

Resto Mods are Taking the Auto Market by Storm: Discover Why They Cost $300,000

Update The Rise of Resto Mods: A Blend of Nostalgia and Modernity In the world of classic cars, nostalgia plays a significant role, invoking feelings of joy and cherished memories. This emotional connection is especially strong for those who grew up in the 1960s and 70s, often reminiscing about family road trips and weekend adventures. However, as technology advances, enthusiasts face the conundrum of integrating modern conveniences into timeless vehicles without losing their character. This is where Resto Mods step in, effectively resurrecting classic models with contemporary benefits. Companies like Velocity, based in Pensacola, Florida, are dedicated to creating these remarkable vehicles. Their work revolves around reengineering classics such as the 1966 Ford Bronco, resulting in cars that feel brand new while retaining their iconic look.In 'These Classic Broncos Cost $300,000. Here's Why.', the discussion dives into the Resto Mod phenomenon, exploring key insights that sparked deeper analysis on our end. Why the Demand for High-End Resto Mods? Velocity’s restorations merge aesthetics with practicality. People in the age group of 45 to 50 are the primary customers investing around $250,000 to $300,000 in these Resto Mods. This demographic desires to relive cherished memories of riding with a parent or grandparent while providing their family with a driving experience that does not include frequent mechanical issues. By incorporating upgraded engines and modern suspension systems, Velocity offers vehicles that adhere to modern driving standards. These are not just classic beauties; they're vehicles that cater to everyday life, eliminating the classic woes of oil leaks or unreliable carburetors. Moreover, the investment in these vehicles can also be viewed as a form of legacy. Many buyers are looking to create new family memories with their children, sharing the experience of driving a classic car that represents a slice of their own childhood. With modern features such as air conditioning, power windows, and high-end audio systems, each vehicle ensures that both driver and passengers enjoy a comfortable ride while also allowing for a touch of nostalgia. The Craftsmanship Behind Each Build At Velocity, they pride themselves on an assembly-line mentality that ensures efficiency and quality. Each car undergoes stringent quality checks at various stages. With a dedicated team of four to five engineers, the company designs and manufactures many parts in-house, guaranteeing the integrity of the final product. This deliberate process leads to exquisite paint jobs and high-quality finishes that rival those found on luxury brands. 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The blend of old and new found in Resto Mods makes these vehicles stand out in the automotive landscape. Interestingly, the customer base is also evolving. Younger buyers in their 30s and early 40s are starting to enter the market, often motivated by social media and the desire to own a distinctive vehicle that sets them apart. As Resto Mods gain prime visibility in automotive shows and online platforms, more people are becoming aware of and interested in these vehicles. The Buying Experience Purchasing a Resto Mod from Velocity can involve either a highly personalized experience or a quicker route through showrooms filled with ready-to-buy vehicles. Clients can choose specifications they want, including custom paint jobs, details, and even particular features tailored to their preferences. This level of engagement contributes significantly to the overall buying experience, enhancing the bond between the company and the customer. 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07.19.2026

Toyota's Koji Sato Champions Parts Standardization: A Strategy to Combat China

Update Toyota's Push for Parts Standardization: A Game Changer for the Auto Industry? In a bold move that could redefine the competitive landscape, Toyota’s Chairman, Koji Sato, has proposed a revolutionary idea for the Japanese auto industry: parts standardization. This initiative aims to streamline common components like wire harnesses and plastics among manufacturers, potentially reshaping manufacturing efficiencies and investment in emerging technologies. As Japanese automakers face increasing competition from China, this shift could be pivotal in maintaining their market position. Let’s explore the implications of this initiative and what it means for suppliers, manufacturers, and the global auto industry.In 'July 18, 2026 | Weekend Drive: Toyota’s Koji Sato wants parts standardization; UAW President Shaw...', the discussion dives into transformative ideas within the automotive sector, sparking deeper exploration into these significant trends. 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The Impact on Suppliers and the Global Auto Industry Should Japanese automakers succeed in establishing a shared parts ecosystem, it’s likely to have far-reaching effects on suppliers and the global auto market. Suppliers may face pressures to decrease production volumes and diversify their product offerings, leading to possible job losses or consolidations in the supply industry. This could also put added pressure on American automakers to follow suit, as they would need to compete with the significantly lower costs resulting from such a standardization. As Mike Martinez notes, the larger implications of this strategy extend beyond Japan. If successful, it may compel other automakers—particularly in the U.S.—to rethink their approach to manufacturing inefficiencies. 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A decline in member participation during elections could lead to leadership changes that either challenge the status quo or deepen divisions. As the call for reforms grows, the union’s relationship with automakers could be further strained, complicating labor negotiations at a time when collaboration might be more necessary than ever. The Road Ahead: Strategies for Auto Industry Players As the auto industry navigates challenges on multiple fronts, it's critical for manufacturers to consider strategies that align with emerging trends. Prioritizing collaboration over competition might be key. Adopting parts standardization, as proposed by Koji Sato, may lead to significant savings and efficiency boosts. For union leaders like Shawn Feain, addressing internal challenges while pushing for beneficial agreements with manufacturers is essential in restoring trust and confidence among members. 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How Subaru Is Overcoming Service Department Challenges Amidst Economic Pressures

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Individuals are not only holding onto their vehicles longer but are also hesitant to spend on major repairs. Subaru leaders emphasize that amidst affordability issues, the fundamentals of earning customer loyalty remain unchanged. The challenge now lies in navigating these economic waters while ensuring service departments thrive. Inflation and rising costs are prompting consumers to reconsider their automotive choices, making effective communication essential for dealerships. Building Loyalty in a Competitive Market Subaru's leadership attributes their strong customer loyalty to a culture centered around relationships and trust. Jim Pernas elaborates that their commitment to customers goes beyond merely selling cars; it is about fostering an emotional bond. This 'Love Promise' philosophy positions Subaru as not just a vehicle maker but a community-oriented brand. Dealers are encouraged to value every customer interaction, regardless of the size of the service required. Creating meaningful connections can translate into lasting loyalty, a vital currency in today’s market. Economic Winds Shaping Service Departments As discussed in the podcast, affordability critically impacts service retention across various dealerships. Customers are turning down bigger repair items, citing cost as a primary concern. This situation presents a significant challenge for dealerships striving to maintain their service revenue. However, Subaru's executives remain optimistic, noting that while the business landscape is tough, customer loyalty has been a silver lining. They highlight the importance of meeting customer needs and adjusting strategies to keep service doors open. Simple gestures like personal follow-ups and reminders for routine maintenance can enhance customer relationships. Adapting Strategies to Retain Customers Subaru's executives reveal a proactive approach in retaining customers post-warranty. They recognize the allure of independent shops, which may be perceived as offering lower costs. However, Subaru is committed to communicating the numerous benefits of their dealership services. This could involve launching personalized outreach efforts, introducing educational content that clarifies the advantages of manufacturer-certified service, as well as creating tailored service packages that offer value while ensuring customers feel the 'Subaru love.' Challenges from Economic Pressures The broader economic climate continues to influence the automotive industry significantly, forcing Subaru and other automakers to constantly reassess their strategies. Todd Lawrence underscores that while challenges present hurdles, the underlying business remains intact. The strategy seems clear: enhance customer interactions, emphasize the value of Subaru's service offerings, and navigate through economic constraints to maintain service department health. Industry professionals must remain agile, ready to adapt to shifting market conditions, whether they arise from economic downturns, supply chain disruptions, or changing consumer preferences. Leadership Transition and the Road Ahead As Jim Pernas prepares for retirement, the stewardship of Subaru’s service strategy passes to Todd Lawrence. The transition has been characterized by collaborative efforts, allowing Lawrence to absorb valuable insights from Pernas. Together, they have laid the groundwork for a resilient service department capable of adapting to the evolving automotive landscape. This leadership shift is critical as the company looks to harness new opportunities for growth while maintaining the loyalty of existing customers. Strategic Importance of Employee Engagement A crucial element of maintaining effective service departments is ensuring that dealership staff are engaged and knowledgeable. Effective training programs can empower service advisors and technicians, equipping them with the skills and confidence needed to deliver excellent customer service. A workforce that is well-informed about the brand and its offerings can create genuine connections with customers. By enhancing employee engagement, Subaru not only fosters a positive atmosphere but also encourages the team to be proactive in creating memorable customer experiences. Conclusion: The Importance of Loyalty In conclusion, dealerships are at a crossroads, balancing the immediate need for profitability against a longer-term investment in customer loyalty. The insights shared in this discussion are invaluable for auto dealers striving to thrive amid economic fluctuations. It's not merely about fixing cars—it's about fostering connections and trust that will keep customers returning. Subaru’s focus on creating meaningful relationships can serve as a model for dealerships across the industry. With the automotive market growing increasingly competitive, it’s crucial for dealers to heed these insights and adapt their strategies. Dealers must focus on enhancing customer experiences, employing innovative marketing tactics, and remaining dedicated to service excellence. As the industry progresses, staying attuned to customer needs and expectations will be essential for maintaining loyalty and ensuring robust service departments.

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